There’s an old saying that no news is bad news. And in the event planning business we also used to say that any coverage is good coverage. Which begs the question – are there really no times when press, especially bad press, is bad for the event planning business?
Not Everyone Would Agree That There Is No Bad Press That in Event Planning Business Could Get
I was reading an article on Huffington Post yesterday when I saw an article about GOP candidate, and current Texas governor, Rick Perry. When I was reading the article I literally had no idea that I would use the bases of that article for my blog post today. The article in question was a link to a regarding Rick Perry’s Texas hunting spot. The Perry family purchased a hunting lodge in West Texas a few decades ago. Now you’re thinking what could possibly be wrong with the GOP candidate, in particular, owning a hunting lodge. Well if it was just that there would be absolutely nothing wrong. But if you’re a person trying to become the GOP’s presidential candidate for next year’s election this is a story that you probably would rather not talk about. In particular the article states that the camp was referred to by a nickname – a nickname which today is commonly referred to as the N-word by people that would rather not say this disgusting word. It seems the issue in question is when did the Perry family remove that disgusting name and start calling the hunting Lodge by its proper name. Gov. Perry has openly said that the name (which was displayed on a large placeholder rock) is an “offensive name that has no place in the modern world”. I couldn’t agree more. However any time that a candidate is put on the defense is not a good situation – especially for a potential presidential candidate. piece
Running Rick Perry’s campaign is similar to an event planning business. All of his handlers have to be particularly careful of every event that they plan and every word that the governor is saying publicly. As well, like an event planning business, it’s their responsibility to project the governor as a viable contender. Pretty safe to say they do not want to be wasting precious airtime putting out fires such as this.
Be Careful What You Wish for in the Event Planning Business
Similarly, in the event planning business, it’s the event planners responsibility to execute successful meetings and events for their clients. Sometimes it’s crucial event planning businesses get exposure for their clients. And people would often say that any press is good press. However analyzing the story regarding Gov. Perry and his link to a racial issue, I would say that that’s not always the case. As an event planner if you’re put on the defense by having to defend your client or their actions you’re wasting valuable time in providing the real service that the client hired you to do.