We’re all looking for ways to simplify things, both personally and professionally. And when you consider what a large role technology plays in our lives today, it seems the logical place to start.
Although dates vary, the first call made on a mobile phone (non-radio powered) occurred around April 1973 (the prototype weighed over six pounds!). Too big and boxy to carry around, car phones became popular in the 1980’s and hand-held cells were in demand by the early 1990’s. But it was only around ten to fifteen years ago that cell phones became affordable for the average consumer.
Cell phones changed everything for meeting and event planners. No more running to the pay phone; no more desperately trying to track down suppliers; no more “lost” staff. It certainly made all our lives a lot easier.
And now Eventbrite is taking things to the next level for meeting and event planners everywhere!
Eventbrite – Who Are They?
Founded in 2006 by Kevin and Julia Hartz and Renaud Visage, Eventbrite grew rapidly and by 2009 had already grossed $100 million dollars in ticket sales. By December 2010 that number grew to over $400 million.
So what exactly is Eventbrite?
Eventbrite – What Do They Do?
The New York Times said that “Eventbrite is to ticket sales what Google is to search terms.”
They’ve been called the Ticketmaster for events. Eventbrite is a website designed to assist event planners and organizers. Although initially designed to facilitate ticket sales, it is so much more than that.
Eventbrite allows you to create a customized event page, market your event through social media and even collect payment. All on one web site!
Eventbrite – How Does It Work?
The first step is to setup your customized event page. Their user friendly format allows you to download logos, images and links to your own website. Your event page will enable attendees to register and buy tickets online for your event. It also includes the ability to specify different ticket types, offer discount codes and even sends attendees bar coded tickets to avoid double printing.
So you’ve set up your event page…what next? Promote, promote, promote! Regardless of medium, the success of any event is dependent upon your ability to promote it. And Eventbrite even makes that a little easier. Your event page is automatically connected to search engines (including Google) which will maximize your exposure as potential attendees search for your event. It also includes easy integration with major social networking sites including, but not limited to, Twitter and Facebook. Coupled with the ability to send out evites and follow up communications, Eventbrite makes your job that much easier.
And then it actually helps you manage your event! Attendees can pay for their tickets through a secure site (choice of PayPal or Google Checkout); you can create wait-lists for your fabulous, already sold out event and it can even generate name badges for you.
Eventbrite – Should Planners Everywhere Be Worried?
Eventbrite believes that “anyone can be an event organizer” by utilizing their website. And while this website is designed to simplify the job, planners should fear not! While it may ease our lives with its convenient and well designed capabilities, it can never replace event and meeting planners. Because we still bring creativity, organization and lots of personality to the table!
By continuing to embrace modern technologies, meeting and event planners can simplify their lives while bringing their events to the next level.