In an increasingly competitive industry and with literally hundreds and hundreds of cities working hard to attract meetings; convention centers are under fire to attract business and make money. The convention trade attracts the greatest occurrence of business travel and a convention center is seen as a generator of business and revenue for the local economy. Convention centers are frequently being renovated, rebuilt and expanded to meet the needs of meeting planners; while cities continue to work incredibly hard to become noted as a top convention city. In an effort to interest group, meeting and conference business, convention centers and hotels are providing enticing perk programs that can help a planner to reduce the load. A perks program is a way a convention center, hotel or venue can say thank you for planning your event with them.
Whether big or small, when it comes to the convention and conference market, perks programs are helpful in attracting meeting planners who in part represent revenue into the community. It’s definitely a buyers markets and those in the know say that perks programs are a great way to attract key meetings and events. And meeting planners know these days’ perks programs are a big part of doing business; and there is a multitude of incentives available to help get the job done, that ultimately can lend a hand to their bottom line.
When talking perks and perks programs and wondering what’s in it for you, keep in mind, the size and type of perk depends on the facility, time of year, group size, meeting expenditures and various other dynamics. Perks definitely have everything to do with the big picture scenario and the facilities’ potential ROI.
The Numbers Support Why Convention Center Perks Help to Attract Meeting Planners
Last November in an industry survey of almost 400 corporate meeting planners, Successful Meetings learned that “association meetings, trade shows (and) consumer/marketing events” indicated that more companies see a decline not an increase in the number of events to be held in 2013. For example, 14.4% of those surveyed stated they were planning more association meetings in 2013 (compared to 2012), meanwhile 20.5% were planning less and 65.1% foresaw no change. And 16.4% of those surveyed stated they were planning more trade shows in 2013 (compared to 2012), meanwhile 22% were planning less and 61.6% foresaw no change.
What’s Top When it comes to Convention Center Perks
With the non-stop evolution in technology use for conventions and meetings, the number one perk meeting planners are looking for when considering a meeting venue, with over 80% saying they would more contemplate hotels providing free WIFI in guest rooms, meeting rooms and common areas. Next on the list and the number two perk meeting planners are looking for is complimentary rental of meeting room space and coming in a close third for meeting planners was meeting food and beverage discounts. All elements that in fact will help the bottom line.
First and foremost a convention center must have a quality facility with first class services and outstanding suppliers. Convention centers are on the right path by creating great opportunities to attract meetings and events by way of doable perks.