When it comes to promoting an event and a company is looking for income growth and development, new products are one of the best opportunities for success.
Say goodbye to the good old days when if you had a new product to launch you could just put it online and expect success. Or you could easily put together a press release and send it out to spread the news. And you know what, if you had a product or service that had value and people wanted to buy it, then basically, no matter what it was, success could be yours. Today consumers receive information in so many different and various ways that we can no longer just write a press release and expect success.
Promoting an Event and Product Launches… Help!
If you are looking for a successful product launch, and aren’t we all, there are a lot of factors to bear in mind including social networking, email marketing and even some traditional ways too.
A great product can take a nose dive, even if the product is the best thing since sliced bread. To avoid failure, and to plan like the majority of event planners, a product launch takes a great deal of pre-planning, organization, communication and hard work.
Promoting an Event and Product Launches – Social Networking…
Countless people are receiving their information and news via social networks, so this is the ideal location to get your product and product launch info in front of your audience. So once the product is market ready and you are planning for the launch, updating and utilizing the various social networks is a great way to inform current and future customers. First, ensure all of your information on all of the different social networking platforms is correct and kept up to date. Then, by composing specific messages for each platform and by using the variety of online tools out there to manage your accounts, you will be able to communicate with all your followers and connections.
Of course the social network platforms are chock-full of possible customers and people very willing to communicate and pass on your information. So always be sure to deliver the most effective and invaluable material and put to good use all the different channels (podcasts, pictures, live chats and videos) around to profile your new product and product launch.
Promoting an Event and Product Launches – Email Marketing …
Today the consumers hold all the power when it comes to product marketing. They truly can make or break the launch of a new product. So if you’ve been in business for any amount of time you will have accumulated customers and a pre-qualified customer list. Marketing your product launch to a specific list that is tried and true and familiar with your company is a great way to offer teasers, sneak peeks and helps you to build on the business relationships you have already secured.
The body of the email can often be the most difficult part. Some of the questions we ask ourselves over and over again when using email as a marketing tool include; how many emails are too many? What is the right frequency? And always at the top of the list, what is the smartest message that will encourage the reader to click through? Sometimes the answers come with research and sometimes with trial and error, with the latter being the most important.
Content, content, content is the take away point, be sure to fashion your message in a way that offers valuable and beneficial information while ensuring your message gets the recipients excited about the launch event and gets them talking. Focus on the people, not the product or the event.
Promoting an Event and Product Launches – Tradition, Tradition, TRADITION…
These days it seems like the various kinds of social media (Twitter, Facebook et al) receive all the attention. Print, TV and radio are still around and within arm’s reach and continue to be a useful and valuable way to spread the word. Depending on the scope of the product launch event, the traditional media is a great source to extend your reach and connect with people.
In addition, there are tons of other traditional and, proven ways to promote an event including direct mail, speaking engagements and tradeshows (to name just a few). Take the time to research and understand the demographics and attitudes of the kind of people you want to touch. Traditional methods still work and you will be glad you included them.