{"id":977,"date":"2024-04-12T12:40:06","date_gmt":"2024-04-12T12:40:06","guid":{"rendered":"https:\/\/mastertheevent.com\/?p=977"},"modified":"2024-04-12T12:40:06","modified_gmt":"2024-04-12T12:40:06","slug":"las-vegas-cva-shows-us-how-to-promote-an-event","status":"publish","type":"post","link":"https:\/\/mastertheevent.com\/las-vegas-cva-shows-us-how-to-promote-an-event\/","title":{"rendered":"Las Vegas CVA Shows Us How to Promote an Event"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-661fb24188e52\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-661fb24188e52\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mastertheevent.com\/las-vegas-cva-shows-us-how-to-promote-an-event\/#How_to_Promote_an_Event_%E2%80%A6And_That_Did_Not_Sit_Well_with_the_Las_Vegas_CVA_Convention_and_Visitors_Authority\" title=\"How to Promote an Event \u2026And That Did Not Sit Well with the Las Vegas CVA (Convention and Visitors Authority)\">How to Promote an Event \u2026And That Did Not Sit Well with the Las Vegas CVA (Convention and Visitors Authority)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mastertheevent.com\/las-vegas-cva-shows-us-how-to-promote-an-event\/#How_to_Promote_an_Event_from_a_Negative_to_a_Positive_Position_Takes_Talent\" title=\"How to Promote an Event from a Negative to a Positive Position Takes Talent\">How to Promote an Event from a Negative to a Positive Position Takes Talent<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>We all know the famous slogan; \u201cWhat Happens in Vegas Stays in Vegas\u201d. Well almost everybody that is. You see apparently some of Prince Harry\u201ds confidants broke the code and distributed, how shall we say it, compromising pictures of the Prince recently in Las Vegas. Well, as you can imagine, the Prince has been royally embarrassed by situation. And by his so-called confidants selling those pictures it became rather obvious that they broke the Las Vegas code.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Promote_an_Event_%E2%80%A6And_That_Did_Not_Sit_Well_with_the_Las_Vegas_CVA_Convention_and_Visitors_Authority\"><\/span>How to Promote an Event \u2026And That Did Not Sit Well with the Las Vegas CVA (Convention and Visitors Authority)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s what the Las Vegas CVA did about the situation that I\u201dm going to talk about here. In my opinion, to borrow an old clich\u00e9, they took lemons and made lemonade. The brilliant marketing department took the opportunity to promote the city&#8217;\u201ds, now very famous, code; What Happens in Vegas Stays in Vegas.<\/p>\n\n\n\n<p>On their website, they created&nbsp;<a href=\"https:\/\/web.archive.org\/web\/20210123141333\/http:\/\/www.visitlasvegas.com\/knowthecode\/\" target=\"_blank\" rel=\"noreferrer noopener\">a page asking potential visitors to take a pledge<\/a>&nbsp;that says you will honor the code and promise not to distribute any compromising pictures of activities that may have occurred during a visit to Las Vegas.<\/p>\n\n\n\n<p>And it\u2019s working brilliantly.<\/p>\n\n\n\n<p>They have literally taken a negative situation and have turned it positive. By doing so, the Las Vegas CVA has shown us how to promote an event that would have normally been rather negative coverage of the destination and have turned it into a very positive marketing campaign. On their website they have close to 100,000 pledges by people declaring that they promise to protect the code to its fullest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Promote_an_Event_from_a_Negative_to_a_Positive_Position_Takes_Talent\"><\/span>How to Promote an Event from a Negative to a Positive Position Takes Talent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The CVA is demonstrating how to promote a negative event into a positive spin. What it is also showing us is the power of branding. It\u2019s obvious that Las Vegas has successfully termed the slogan \u201cWhat Happens in Vegas Stays in Vegas\u201d into a brand. In other words, when you hear that slogan you think of all of the activities that Vegas has to offer. From its famous casinos to its many nightclubs and restaurants, Las Vegas is a city that you associate with having fun. And sometimes when we are having fun we all get a little carried away. So rather than highlight the negatives of such activities, the tourism officials decided they would have a little fun and encourage people to be discreet.<\/p>\n\n\n\n<p>So maybe the next time your organization gets a little press coverage that isn\u2019t exactly rosy consider promoting an event that can take the negative side of the event and turn it into a positive spin. And if you\u2019re wondering just how you would go about doing that, refer to the way Las Vegas handled Prince Harry\u2019s recent situation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all know the famous slogan; \u201cWhat Happens in Vegas Stays in Vegas\u201d. Well almost everybody that is. You see apparently some of Prince Harry\u201ds confidants broke the code and<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/977"}],"collection":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/comments?post=977"}],"version-history":[{"count":1,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/977\/revisions"}],"predecessor-version":[{"id":978,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/977\/revisions\/978"}],"wp:attachment":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/media?parent=977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/categories?post=977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/tags?post=977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}