{"id":875,"date":"2024-04-12T03:20:06","date_gmt":"2024-04-12T03:20:06","guid":{"rendered":"https:\/\/mastertheevent.com\/?p=875"},"modified":"2024-04-12T03:20:06","modified_gmt":"2024-04-12T03:20:06","slug":"how-to-promote-an-event-not","status":"publish","type":"post","link":"https:\/\/mastertheevent.com\/how-to-promote-an-event-not\/","title":{"rendered":"How to Promote an Event, NOT!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-661fb292ecdeb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-661fb292ecdeb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mastertheevent.com\/how-to-promote-an-event-not\/#There_Are_Many_Ways_to_Promote_an_Event\" title=\"There Are Many Ways to Promote an Event\">There Are Many Ways to Promote an Event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mastertheevent.com\/how-to-promote-an-event-not\/#Three_Examples_of_How_Not_to_Promote_Your_Event\" title=\"Three Examples of How Not to Promote Your Event\">Three Examples of How Not to Promote Your Event<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>I know what you\u2019re thinking. Shouldn\u2019t I be writing more about how to promote an event versus how to not promote an event? Perhaps, but I have been receiving so many invitations to meeting and event planning events that I started to take notice to the ones that were most effective. But, by looking at the good ones, I started to realize there are an awful lot of event invitations that are just plain bad. And it\u2019s not that they\u2019re bad in design, or even grammar for that matter. Rather it just seems that, sometimes, the event promoters aren\u2019t interested in their own event.<\/p>\n\n\n\n<p>It\u2019s not that I want to focus on the negative ways to promote an event. But, by looking at some bad examples, you might just get some take away points on how to promote events properly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"There_Are_Many_Ways_to_Promote_an_Event\"><\/span>There Are Many Ways to Promote an Event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There\u2019s no doubt that we live in a digital age. My very job is a prime example of that. And, if you\u2019re like most, you probably have yourself a twitter account, LinkedIn account and perhaps at Facebook page. Then when you\u2019re promoting an event you put the information on your social media accounts and reach out to all of those that are following you. Presto, an instant audience.<\/p>\n\n\n\n<p>Of course social media is a prime vehicle for promoting events. If done properly. One thing that you need to make sure when you\u2019re promoting an event on social media is that the people following you (or liking your page, or friending you, etc.) are related to the industry that you\u2019re promoting. If you only use Facebook for your personal friends, you may not want to promote your event to them if they have nothing in common with the industry. Keep your personal accounts and your business accounts separate.<\/p>\n\n\n\n<p>You may also want to consider good old fashion telephone calls or perhaps mailing an invitation to your event. I can honestly tell you that I get so few mailed invitations that when I actually do get one I notice it.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Three_Examples_of_How_Not_to_Promote_Your_Event\"><\/span>Three Examples of How Not to Promote Your Event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As I said at the beginning, I want to use this post to highlight a few examples of ways not to promote your event.<\/p>\n\n\n\n<ul><li><strong>Those Personalized Tweets.\u00a0<\/strong>Have you ever received an invitation on twitter that seemed very personal from one of your followers? Well, one way to check the sincerity of the tweet would be to go to the account holder\u2019s twitter page. Did the very tweet that you received also get sent to hundreds of other people? What people fail to realize is that it doesn\u2019t take much to determine if your tweet was really meant for me or were you just spamming your followers.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>You\u2019re Not Mentioned on the Invitation.<\/strong>\u00a0I\u201dm sure you\u2019ve received an invitation with the salutation \u201cHello,\u201d. Did your name get dropped off? Probably not. Remember when we used to receive e-mails that look like they were being sent to the sender and your name was in the BCC line. So obviously they\u2019ve compiled a list (probably not an opt in list) and sent the same e-mail to themselves, BCCing everybody that they wanted to invite. Not a great way to get someone\u2019s attention.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<ul><li><strong>Does the Events Seem like There Aren\u2019t Real People Promoting It?<\/strong>\u00a0Here\u2019s the scenario. You get an invitation for an event, webinar etc. and you\u2019re taken to a webpage to sign up for the presentation. But once you\u2019re on the sign-up page you get a feeling that there aren\u2019t necessarily humans behind the event promotion. Before going any further, I would suggest that you check the contact info on the website. I always raise the red flag when I cannot find any information about the site\u2019s owner(s) or where they reside.<\/li><\/ul>\n\n\n\n<p>If you\u2019re looking for ways to promote an event the best rule of thumb is to keep it personal. It\u2019s important that you\u2019re reaching out to the right audience. Be respectful of the person receiving your event\u2019s invitation. Following the Internets basic protocols (opt in lists, respectful of opt outs etc.) is another way to ensure that you are on the right track to promoting an event properly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I know what you\u2019re thinking. Shouldn\u2019t I be writing more about how to promote an event versus how to not promote an event? Perhaps, but I have been receiving so<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/875"}],"collection":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/comments?post=875"}],"version-history":[{"count":1,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/875\/revisions"}],"predecessor-version":[{"id":876,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/875\/revisions\/876"}],"wp:attachment":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/media?parent=875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/categories?post=875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/tags?post=875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}