{"id":76,"date":"2024-04-08T11:40:07","date_gmt":"2024-04-08T11:40:07","guid":{"rendered":"https:\/\/mastertheevent.com\/?p=76"},"modified":"2024-04-08T11:40:07","modified_gmt":"2024-04-08T11:40:07","slug":"3-ways-promote-booking-hotel-rooms-via-room-block","status":"publish","type":"post","link":"https:\/\/mastertheevent.com\/3-ways-promote-booking-hotel-rooms-via-room-block\/","title":{"rendered":"3 Ways to Promote Booking Hotel Rooms Via Your Room Block"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-662cf76f24b63\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-662cf76f24b63\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mastertheevent.com\/3-ways-promote-booking-hotel-rooms-via-room-block\/#Benefits_of_Booking_Hotel_Rooms_through_a_Room_Block\" title=\"Benefits of Booking Hotel Rooms through a Room Block\">Benefits of Booking Hotel Rooms through a Room Block<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mastertheevent.com\/3-ways-promote-booking-hotel-rooms-via-room-block\/#Tips_to_Help_Your_Room_Block_Negotiations\" title=\"Tips to Help Your Room Block Negotiations\">Tips to Help Your Room Block Negotiations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mastertheevent.com\/3-ways-promote-booking-hotel-rooms-via-room-block\/#3_Ways_That_a_Meeting_Planner_Can_Encourage_Booking_Hotel_Rooms_through_Their_Room_Block\" title=\"3 Ways That a Meeting Planner Can Encourage Booking Hotel Rooms through Their Room Block\">3 Ways That a Meeting Planner Can Encourage Booking Hotel Rooms through Their Room Block<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/mastertheevent.com\/3-ways-promote-booking-hotel-rooms-via-room-block\/#You_may_also_be_interested_in\" title=\"You may also be interested in:\">You may also be interested in:<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/mastertheevent.com\/3-ways-promote-booking-hotel-rooms-via-room-block\/#Hotel_rooms_that_are_booked_through_a_room_block_provide_the_meeting_planner_with_valuable_information_about_the_conference_Its_this_crucial_information_that_enables_planners_to_better_negotiate_room_blocks_and_attrition_rates_for_future_meetings_Offering_incentives_to_delegates_helps_ensure_that_hotel_rooms_are_booked_through_a_room_block\" title=\"Hotel rooms that are booked through a room block provide the meeting planner with valuable information about the conference. It\u2019s this crucial information that enables planners to better negotiate room blocks and attrition rates for future meetings. Offering incentives to delegates helps ensure that hotel rooms are booked through a room block.\">Hotel rooms that are booked through a room block provide the meeting planner with valuable information about the conference. It\u2019s this crucial information that enables planners to better negotiate room blocks and attrition rates for future meetings. Offering incentives to delegates helps ensure that hotel rooms are booked through a room block.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Determining the number of hotel rooms for a room block can be frustrating for a meeting planner. There are a lot of factors that need to be determined. As a seasoned meeting planner will tell you, it\u2019s not as simple as telling your hotel contact that you need 100 room nights for your group. Rather, there\u2019s this nasty little clause called attrition. Attrition rates are put in place to ensure that the planner, or group, requesting the room block is actually going to use those rooms. And you can understand that from a hotel\u2019s point of view. They do not want to set aside rooms that will remain empty. So establishing a room block can be somewhat of a balancing act.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Booking_Hotel_Rooms_through_a_Room_Block\"><\/span>Benefits of Booking Hotel Rooms through a Room Block<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For a meeting planner a lot of valuable information is obtained from a room block. For one, it enables the planner to track important information about the meeting and its delegates. For example, a planner is able to determine travel habits around the meeting\u2019s dates. Having a room block also enables a planner to communicate with his or her delegates during the meeting. This is beneficial for important updates and or changes that need to be communicated to the delegates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_to_Help_Your_Room_Block_Negotiations\"><\/span>Tips to Help Your Room Block Negotiations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ideally a planner wants to book the exact number of rooms for the exact number of nights that the meeting will occur. Ideally. Hindsight would be an asset, to say the least. Information obtained from a previous meeting helps a planner negotiate room blocks and attrition rates. Information to track includes; arrival and departure habits, food and beverage requirements, the hotel\u2019s outlets usage, single and double occupancy trends. By tracking a previous meeting\u2019s history, a planner is able to determine what acceptable attrition rate should apply to their group. Historical information will also help determine the correct amount of rooms required for each night of the conference (room nights).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_That_a_Meeting_Planner_Can_Encourage_Booking_Hotel_Rooms_through_Their_Room_Block\"><\/span>3 Ways That a Meeting Planner Can Encourage Booking Hotel Rooms through Their Room Block<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20210317035526im_\/http:\/\/mastertheevent.com\/images\/2014\/08\/incentives-for-booking-hotel-rooms-via-a-room-block-%E2%80%93-photo-by-preventiongroupcom.jpg\" alt=\"a magnifying glass over a book with the definition of incentive referencing booking hotel rooms via a room block\" width=\"300\" height=\"300\" srcset=\"https:\/\/web.archive.org\/web\/20210317035526im_\/http:\/\/mastertheevent.com\/images\/2014\/08\/incentives-for-booking-hotel-rooms-via-a-room-block-\u2013-photo-by-preventiongroupcom.jpg 300w, https:\/\/web.archive.org\/web\/20210317035526im_\/http:\/\/mastertheevent.com\/images\/2014\/08\/incentives-for-booking-hotel-rooms-via-a-room-block-\u2013-photo-by-preventiongroupcom-150x150.jpg 150w\"><\/p>\n\n\n\n<p id=\"caption-attachment-21204\">photo by preventiongroup.com<\/p>\n\n\n\n<p>In order for planners to obtain valuable information about their conference, it\u2019s important that their delegates use the meeting\u2019s room block to book their hotel rooms.<\/p>\n\n\n\n<p><strong>1) Offer meeting registration discounts.<\/strong>&nbsp;Many times delegates think that they\u2019ll obtain a better hotel room rate if they use booking services such as; Hotwire, Expedia or through the hotel directly. However what they do not realize is that many times a planner has negotiated a low rate on their behalf. As an incentive to book hotel rooms through the room block a planner can offer a discount to the meeting registration cost.<\/p>\n\n\n\n<p><strong>2) Offer incentives.<\/strong>&nbsp;Offering hotel giveaways, free attraction admissions, food and beverage discounts and spa packages are another way of encouraging delegates to book through the meeting\u2019s room block.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/web.archive.org\/web\/20210317035526\/https:\/\/is.ltroute.com\/click.track?CID=420873&amp;AFID=426982&amp;SID=MasterTheEvent&amp;nonencodedurl=https:\/\/zapdj.com\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/web.archive.org\/web\/20210317035526im_\/https:\/\/mastertheevent.com\/images\/2019\/01\/Zap-DJ-Ad.png\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p><strong>3) Have prize drawings<\/strong>&nbsp;that are only available to attendees that booked via the room block.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_may_also_be_interested_in\"><\/span>You may also be interested in:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><a href=\"https:\/\/web.archive.org\/web\/20210317035526\/http:\/\/mastertheevent.com\/proudly-wears-title-best-convention-city-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Who Proudly Wears the Title Best Convention City in the USA?<\/a><\/li><li><a href=\"https:\/\/web.archive.org\/web\/20210317035526\/http:\/\/mastertheevent.com\/5-reasons-will-love-using-convention-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Reasons Why You Will Love Using a Convention Center<\/a><\/li><li><a href=\"https:\/\/web.archive.org\/web\/20210317035526\/http:\/\/mastertheevent.com\/everything-you-wanted-to-know-about-hidden-hotel-fees-but-were-afraid-to-ask\/\" target=\"_blank\" rel=\"noreferrer noopener\">Everything You Wanted to Know about Hidden Hotel Fees, but were Afraid to Ask!<\/a><\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hotel_rooms_that_are_booked_through_a_room_block_provide_the_meeting_planner_with_valuable_information_about_the_conference_Its_this_crucial_information_that_enables_planners_to_better_negotiate_room_blocks_and_attrition_rates_for_future_meetings_Offering_incentives_to_delegates_helps_ensure_that_hotel_rooms_are_booked_through_a_room_block\"><\/span>Hotel rooms that are booked through a room block provide the meeting planner with valuable information about the conference. It\u2019s this crucial information that enables planners to better negotiate room blocks and attrition rates for future meetings. Offering incentives to delegates helps ensure that hotel rooms are booked through a room block.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Determining the number of hotel rooms for a room block can be frustrating for a meeting planner. There are a lot of factors that need to be determined. As a<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/76"}],"collection":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":1,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"predecessor-version":[{"id":77,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/76\/revisions\/77"}],"wp:attachment":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}