{"id":481,"date":"2024-04-10T07:20:09","date_gmt":"2024-04-10T07:20:09","guid":{"rendered":"https:\/\/mastertheevent.com\/?p=481"},"modified":"2024-04-10T07:20:09","modified_gmt":"2024-04-10T07:20:09","slug":"crowd-sourcing-a-unique-way-to-promote-an-event","status":"publish","type":"post","link":"https:\/\/mastertheevent.com\/crowd-sourcing-a-unique-way-to-promote-an-event\/","title":{"rendered":"Crowd Sourcing: a Unique Way to Promote an Event."},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-662da44b0c1fd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-662da44b0c1fd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/mastertheevent.com\/crowd-sourcing-a-unique-way-to-promote-an-event\/#Using_Crowd_Sourcing_to_Promote_an_Event\" title=\"Using Crowd Sourcing to Promote an Event.\">Using Crowd Sourcing to Promote an Event.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/mastertheevent.com\/crowd-sourcing-a-unique-way-to-promote-an-event\/#Crowd_Sourcing_Can_Be_Quite_Effective_It_Can_Also_Be_Very_Risky\" title=\"Crowd Sourcing Can Be Quite Effective. It Can Also Be Very Risky.\">Crowd Sourcing Can Be Quite Effective. It Can Also Be Very Risky.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/mastertheevent.com\/crowd-sourcing-a-unique-way-to-promote-an-event\/#The_video_below_is_a_compilation_of_the_crowd_sourcing_videos_that_were_submitted_Talk_about_a_unique_way_to_approach_crowd_sourcing_for_promoting_an_event\" title=\"The video below is a compilation of the crowd sourcing videos that were submitted. Talk about a unique way to approach crowd sourcing for promoting an event.\">The video below is a compilation of the crowd sourcing videos that were submitted. Talk about a unique way to approach crowd sourcing for promoting an event.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p>Who do you turn to when you have to promote an event? As many event planners know, there are many steps to planning and executing an event. First the event itself has to be exciting enough that it will generate interest. Then the organizer has to make sure that the event is well attended. That\u201ds where promoting an event comes in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_Crowd_Sourcing_to_Promote_an_Event\"><\/span>Using Crowd Sourcing to Promote an Event.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many of you have probably heard the term crowd sourcing before. If you haven\u2019t, crowd sourcing is a term used for the practice of obtaining ideas or services by soliciting contributions from a large group of people. The idea is that you would turn to a community (usually online) for ideas rather than from traditional sources such as employees or suppliers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crowd_Sourcing_Can_Be_Quite_Effective_It_Can_Also_Be_Very_Risky\"><\/span>Crowd Sourcing Can Be Quite Effective. It Can Also Be Very Risky.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Crowd sourcing is effective when it catches on and turns promoting your event into a viral campaign. It can also be risky in that if there is little interest from the crowd that you have approached.<\/p>\n\n\n\n<p>Recently the Canadian Tourism Commission (CTC) undertook a unique way to promoting an event. Well, I guess we could call it an event. Their job was to promote Canada. Rather than use the traditional means such as hiring an ad agency, developing a series of high-level commercials and buying media time, the CTC decided to turn to the crowd that they were in fact promoting; Canadians.<\/p>\n\n\n\n<p>Via crowd sourcing, the CTC asked Canadians to describe, in their own words\/video, what they liked about their country. They received over 65 hours of content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_video_below_is_a_compilation_of_the_crowd_sourcing_videos_that_were_submitted_Talk_about_a_unique_way_to_approach_crowd_sourcing_for_promoting_an_event\"><\/span>The video below is a compilation of the crowd sourcing videos that were submitted. Talk about a unique way to approach crowd sourcing for promoting an event.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Canada Shared by Canadians - Keep Exploring\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cotGh4Lu29M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Who do you turn to when you have to promote an event? As many event planners know, there are many steps to planning and executing an event. First the event<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/481"}],"collection":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/comments?post=481"}],"version-history":[{"count":1,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/481\/revisions"}],"predecessor-version":[{"id":483,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/posts\/481\/revisions\/483"}],"wp:attachment":[{"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/media?parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/categories?post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mastertheevent.com\/wp-json\/wp\/v2\/tags?post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}