Pretty much everyone you know has a twitter account. And pretty much everyone you know uses their twitter account incorrectly. Why on earth anyone would think that people give a darn about what coffee they are drinking or who they just saw walking in the coffee shop is beyond me. But those are the tweets that we keep on getting minute after minute. Well as you can tell I’m about to tell you there’s a right way and a wrong way for using twitter to promote your event.
Don’t Use Twitter Just to Promote Yourself
The number one thing you can do on twitter to turn people off is to use it as a sales tool. It really should be thought of more as a marketing tool. What I mean by that is that rather than telling people about this special or this deal why not give them some information that they’re looking for. Answer questions and relay interesting news articles that relate to your industry. Generally speaking if you provide your twitter followers with information designed to assist them then you’re more likely to keep their interest. As I said earlier if all you’re using your twitter account for is to promote the sales aspect of your company you’ll soon discover you’ll have fewer and fewer twitter followers. Just look at your own twitter account. What tweets caught your attention? I’m willing to bet you that it wasn’t a restaurant promoting its steak special for this evening rather it was probably a tidbit of information that you found interesting. And you’re more likely to retweet those ones.
Target the Right Followers on Twitter
Twitter, like all of your social media accounts should not be all things to all people. You will not tweet to your friends the way that you would tweet to potential clients. So make sure when you’re looking for people to follow and in turn getting people to follow you it’s very important that you have a clear idea of what you’re going to be using that twitter account for. There is nothing wrong with having one twitter account for your friends and a completely separate twitter account for work.
Building Good Twitter Followers Takes Time
As the saying goes, Rome was not built in a day. Well neither will your twitter account. The purpose of establishing yourself on twitter is really more about you or your company – the brand. Your goal should be for people to have an understanding of what you offer and what you do. Not necessarily what you’re selling. It’s important to keep those two separate. Provide relevant information that people can use. Use hashtags to get noticed when speaking about relevant information. But make sure you use hashtags properly. I can’t tell you how many times I’ve seen people just put a # in front of any word and think they’ve created a hashtag. Hashtags don’t work like that. Twitter has some very good information on hashtags and how to use them. I strongly suggest that you take the time and understand hashtags before using them. Bookmark Hashtags.org as well. You’ll use this site often to research what hashtags to use.
Twitter is an excellent social media tool when used properly. Like I said at the beginning all too often we are bombarded with totally useless tweets. Using twitter as a marketing tool is an excellent idea but it is a slow build. But then again anything worthwhile is well worth the wait.