Looking to up your game when it comes to exhibiting at a trade show? A trade show can be a great way to boost sales, increase brand awareness and attract attention. That is if it’s done right. Exhibiting at a trade show is never a low-cost experience. The needs and wants and applicable charges always add up. And it makes no difference whether you’re new at it or have been doing it for years, it can be a nerve-wrecking experience. And like everything there is the right way to get it done and the wrong way. You can never write-off the value of meeting person to person and the chance for growth. Exhibiting at a trade show is always important business; and no matter where the show is located participating should never be considered a break or a holiday. It is work and it’s always imperative to put your best foot forward. At all times show up ready and in shape to represent your organization.
Trade Show Don’ts the Path to a Success Story
There are all kinds of lists filled with recommendations; providing guidance how to make the most out of a trade show. Lots of do this and do that info for exhibitors. I have found that success at a trade show has everything to do with the right booth staff. And that all-important list of booth don’ts. At a show I recently attended; all you had to do was look around the show floor at the booths that weren’t busy. And you guessed it, you could see all the things they were doing wrong. Calling for that oh so necessary list of trade show don’ts.
15 Don’ts When Exhibiting at a Trade Show
Let’s be straight working a trade show booth isn’t a walk in the park. And when it’s all said and done; it sucks the energy out of you and you will be exhausted. But when you represent your company at a trade show, it’s essential that you represent your company. Don’t show up drunk or hung-over, always dress appropriately and present yourself in a clean and professional way. And like with everything there is the right way to get it done and the wrong way. And if you avoid those dastardly don’ts you have a way better opportunity at being successful.
• Don’t put unprofessional or untrained staff in the booth
• Don’t be late for your shift
• Don’t eat, sit, read or talk on the phone
• Don’t just sit there checking messages or social media
• Don’t stand around talking with work mates
• Don’t badmouth competitors
• Don’t look messy
• Don’t leave the booth unattended
• Don’t forget to introduce yourself
• Don’t use unsuitable language
• Don’t overpower visitors with too much information
• Don’t talk too much
• Don’t wait to be approached
• Don’t eat garlicky or stinky foods during the show
• Don’t let the booth become disorganized, messy and chaotic