Sustainability is now, more than ever, a driving force behind the creation and execution of meetings, conventions and events. In fact sustainable events planning is one of the fastest emerging trends in our industry.
With increased client demand for sustainable or “green” events numerous on-line and traditional resources are now available to the meeting and events planning industry. In many regions government action and regulations have led local industry leaders to institute sustainability programs and standards. I am pleased to say that the meetings and events planning industry has also taken it upon itself to focus more time and resources to the support of sustainability within the meetings, conventions and events planning community.
Finding Information on Sustainable Events Planning
There are numerous resources – publicly funded by local and international governments or privately funded by industry partners. IMEX – one of the meetings, incentive travel and events planning industry’s major global expositions – has really taken a leading role in the education and support of industry suppliers and meeting and events planners that wish to focus on sustainable events.
The Green Meeting Industry Council is an excellent resource for meeting and events planning companies that are looking for direction and support in their efforts to “go green”.
It is also an excellent idea to “act locally…and think globally”. Governments on all levels – federal, state and municipal – have put in place regulations to support sustainability. In support of these regulations they provide resources that local industry and business can use to help them reach their sustainability targets. For example the City of Denver has created a Sustainable Event Planning Guide for local meeting and events planning companies to use in their ongoing efforts to meet the green targets of their specific clients and of the local convention and events planning industry.
These are just a few of the multitude of resources that are out there. If you’re serious about sustainability and are committed to incorporating green targets into your clients meetings and events then now is a good time to get started. Everybody wins – your clients, your suppliers and the planet. Plus, with the demand for creative, affordable sustainable meetings and events on the rise going “green” will ultimately have a positive impact on the bottom line of your meetings and events planning company.