There is a right way and a wrong way to promote yourself. It’s everyone’s goal to get your name in front of as many potential clients as possible. However if you do this the wrong way there’s a real chance that you may spoil any hope of getting potential clients for your business. Doing things the right way, especially promoting event services, can take time and seem slow to develop. But don’t lose hope because if you do take the time and promote your services properly the payoffs will be worth the wait.
Promoting Event Services – Don’ts
Let’s deal with what not to do first. Of course we all want to hit the ground running. And that’s actually a very good attitude to have. But quite often when we rush into things we end up taking shortcuts and doing things that will hurt us down the road.
When promoting event services that your company offers, don’t:
- pay for an e-mail mailing list that did not ask you to send information
- join social media groups and immediately jump in and start promoting yourself and what you have to offer the world
- make false statements about your experience to try to win a potential client over
And the list could quite literally go on and on. The few examples stated above are recipes for disaster. Today we are all familiar with the term “opt in mailing list”. Anti-spam rules are getting tougher and tougher as time goes on. This is a good thing. Anyone with an e-mail account knows the frustration of opening up your e-mail only to find dozens of messages from people that you do not know nor are you interested in what they have to offer. This is a turn off and will pretty much guarantee that the person will not use you. Same applies for social media groups. If you’re a Facebook or LinkedIn account holder then you have probably joined several groups. There’s nothing more frustrating than going into a group only to see many self-serving entries. These post do exactly the opposite of what they were intended to do. And while we all would like to boast about the many years of experience we have, telling potential clients that you do have experience when you don’t will come back to haunt you.
Promoting Event Services – Do’ S
Like relationships in life, building trust takes time. This can be frustrating especially for start-up businesses. But taking the time and promoting event services the right way will help ensure that your business grows properly.
When promoting event services that you offer, do:
- volunteer within the industry
- joining industry associations
- use social media to build relationships
Volunteering and joining industry associations gives you an opportunity to meet other like minded people within your industry. And with volunteering, you’re actually performing a good service as well. There’s hardly a better feeling in the world than knowing that you have helped someone in some way, shape or form. Again the purpose of joining associations is so that you can network, get advice from colleagues, get exposure to potential clients and further your development within the industry. Writing white papers and blog articles relating to your industry are great examples of ways that you can get exposure. And your building trust at the same time. Once people get to know who you are and what you do you’ll have a much better chance of increasing your business volume. Creating an “opt in mailing list” takes time, but in the end you’ll have a valuable list of people that want information from you. Use social media the same way you would network at a function. Whenever you attend a function the last thing you would do is enter the room approach a potential client and immediately start promoting event services to them. Normally you would chat with them about common subjects as they relate to your industry. Well think of social media in that same setting. Go into groups and offer your comments or advice on discussions that are taking place. Do this frequently and people will start to recognize you.
Promoting event services shouldn’t be viewed as simply standing on a soapbox and telling people what it is you do. Establish relationships, network with industry colleagues, join associations and offer your expertise are great ways that will help you build a foundation for your business.