Promoting an event is a necessity when it comes to ensuring attendees receive all the event particulars and information. And with an abundance of social media channels it can be easier than we think. I’m not going to lie. My least favorite part of the event planning process is event promotion. I figure it’s because I feel like that’s what I know the least about.
Event promotion is important for a whole host of reasons. And in the end making it work is what it’s all about. So once we establish the event goal, budget and audience we can answer the question how to promote an event. After the boots on the ground details have been planned, date, time and venue. The spotlight is on how do we get the audience here.
Promoting an Event and Social Media
Social media has proven that you don’t need a huge budget to promote an event. If you are looking to attract interest and increase audience turnout, event promotions in the most resourceful and worthwhile way will help get you there.
With all the blood, sweat and tears and money that can go into event promotion. For those of us with less experience, it may seem unaffordable and unachievable. Ask any event promoter about this complex art. And while they will agree at times it can be complicated. They also will tell you that there are lots of ways to promote your events. For a small fee or even better for free. Any time you are looking to get your event eye balled by a potential audience look no further than online.
Tips to Get Started Promoting an Event Online
Has this ever happened to you? Time to promote an event. We get the creative written and get it out there. And then a big fat bunch of nothing. It definitely has happen to me. And I know I’m not the only one. When successfully promoting an event, it’s all about getting attention to that event. And in the end avoiding that dreaded silence.
These get started tips help us to appreciate the influence and force of social media. And help to take an event to the next level, attendance wise. Without it costing a ton of dough.
Have a Plan – You want to ensure you have that perfect combination of substance, content and ideas. As well as the best way to inform, amuse and attract an audience. Before you get started schedule time and create a social media plan. Look at the various types of social media and how they will work for your event. Understand what’s available out there, what’s involved and how you’re going to go about getting the info to the masses.
Start NOW – No matter the event size or scope you want to get started early. The quicker you get going the faster you’ll build activity, motion and attendance. And the more people you touch and influence the bigger the crowd turnout. Ultimately the goal is to get that message out there.
Start a Conversation – Some of the best conversations I have had started on social media. It’s a great way to share your story, create event buzz and communicate with potential attendees. It provides access to the event while at the same time creating interest.
Create a Hashtag and Use it – There is a whole host of social media channels that support hashtags. And they are an excellent way to link related social media posts. To keep the conversation going. Creating and utilizing significant and interesting hashtags is a great way to help followers find new and old posts about the event. And the better the hashtag the more effective the results.
Utilize Contests – Contests are a great way to reach out to potential attendees. And get your message out there. And it’s the perfect way to connect, get people involved and provide a snap shot of what’s to come. While at the same time promoting your event.