Remember throwing your first boy/girl party? The cans of orange and grape soda chilling with the chips and onion soup dip placed at strategic intervals in the basement. And as you waited for the first guests to arrive, you sat there “wishing and hoping and thinking and praying, planning and dreaming” that people would come to your party. Please let them come, please let them come!!
There are several different ways to determine the success of an event, any event. But solid attendance has always been a watermark of any successful event. You can plan the heck out of a conference, but if you don’t have the numbers to back it up, it’s just irrelevant.
Promoting an Event – Targeting Your Market
Before you can even think about how to promote and promoting your event, you need to determine who your target audience is. Is this a city fundraiser that will attract to a wide group of people? Or is it an industry specific conference appealing to a small, specialized group?
Although the kind of event, and your primary market, will determine the type and tone of your overall advertising and event promotion, one fact is consistent regardless of the nature of the event…promoting an event on line and Social Media has changed how ALL events are promoted.
Social Media and Promoting an Event
Promoting an event through Social Media, Twitter and Facebook are web sites that allow the exchange of information and ideas (social, political, entertainment, business) between users. In the last five years these types of web sites have changed how to market and how to promote an event, ideas, entertainment and sports. So pretty much everything!
With over 400 million users, Facebook is king. (so long live the king). Looking to promote an event on Facebook, be sure to create a Facebook page for your event and make sure it’s linked to your web site. You should update your Facebook page regularly but make sure you are posting relevant information. There’s nothing more annoying than five straight posts of “Ten more days to the event!”, or “We picked pink napkins!” Be creative and keep your posts interesting, humorous or informative. If people enjoy what you’re saying, they’ll keep coming back for more.
Promoting an event on Twitter, open a Twitter account, and tweet about the upcoming event. You can create interest prior to the event with tweets about the entertainment, speakers or even possible surprises. But Twitter will also allow you to tweet live during the event and continue to build the momentum. This can help you create a dialogue after the fact and possibly start event promotion by building interest for next year’s event
Promoting an Event – We’ve Come a Long Way Baby!!
Promoting an event used to mean using a lot more hard copy information. Direct mail, even when sent to a custom tailored mailing list, creates a lot of waste. Broadcast is expensive and newspaper too broad. Most forms of traditional advertising are time consuming, expensive and not as effective as you require.
Social media has changed event promotions and how we promote events. It’s about all about connecting and communicating. And while your workload may increase with the constant posting and updating that is required, the financial savings are substantial and with how many people using social media it allows you to promote your event for a fraction of the cost.
Regardless of the type of event, promoting an event on Social Media will help raise awareness without the heavy cost of traditional types of advertising.