When it comes to trade show giveaways gone are the days when you’d show up with a boatload of pens and be good to go. Everywhere you’d look it would be pens, pens, pens. Times have definitely changed and while there’s nothing’s wrong with a good writing utensil. The role of trade show giveaways is all about making a lasting impression. The perfect trade show giveaway will entice people into your booth. While at the same time the just right tradeshow giveaways impact will stay with a visitor long after the show. Trade shows are filled with people looking to learn, collect worthwhile info and knowledge via demos, educational sessions and promotional giveaways within their industry. And trade shows can be a great way to connect, stimulate business and create leads.
What do Good Trade Show Giveaways Do?
The best trade show giveaways are meant to get people talking, enhance an organizations profile and of course have people using it. However not all tradeshow giveaways are created equal. It’s all about determining what giveaway ideas warrant organizations to reach for their wallet. When it comes to choosing promotional items we know first and foremost it’s about enticing folks into the tradeshow booth. But really it’s about knowing what an organization wants to accomplish and understanding the purpose of promotional giveaways.
Anyone who has been part of a trade show, as an exhibitor or attendee, has seen first-hand all the various customizable promotional products. Yes handing out the best tradeshow giveaways will promote the brand and create traffic. But time after time cheap promotional items end up being filed under “G” for garage. Making the whole experience a total waste of money. So the question at hand is what makes promotional items cheap and what makes them effective.
What Makes a Trade Show Giveaway Effective?
Are you looking for ways to announce the latest and greatest, enhance recognition, offer ideas or just connect with clients and potential clients?
To be effective trade show giveaways must be unique, must actually work and must have a use. And nine times out of ten cheap promotion items don’t meet that criteria. Promotional giveaways that are quality and match a need provide the best impression and results.
Recognize your audience. Match the brand with the crowd. Ensure your tradeshow giveaway is noteworthy and unforgettable. Choose from what seems like a never-ending amount of promotional giveaways to find what will work for both the crowd and your brand.
As the saying goes “variety is the spice of life”. And that applies to promotional products as well. Don’t get stuck offering just one product. Cast you net and attract a larger crowd. Have you ever been at a trade show and see people with suitcases? You know the ones that are there only for the giveaways. It will take you a long way if you have a more economical option on hand for some and then a higher quality item for clients and potential clients.