When it comes to trade show giveaways gone are the days when you’d show up with a boatload of pens and be good to go. Everywhere you’d look it would be pens, pens, pens. Times have definitely changed and while there’s nothing’s wrong with a good writing utensil. The role of trade show … [Read more...]
When all of the planning is complete, you'll now need to promote your event. How to promote your event depends on the type of event itself. Here you'll discover information, tips and what channels to promote a successful event.
Usually tourism promotion uses positive words and images. After all, tourism marketing is about highlighting the positive aspects of a location. The last thing you want to do is to draw attention to the bad things that can keep tourists away. So I was a bit surprised when I saw the … [Read more...]
In celebration of National Recycling Week (November 10-16, 2014) we thought we would focus on green meetings and, in particular, the meetings and events industry's sustainability efforts. While many companies have not achieved their goals of environmental sustainability, it is nice to … [Read more...]
In the meetings and events industry communicating with attendees can be frustrating. A meeting planner often needs to communicate program changes, room changes etc. So it's vital that a communications process is in place. Event hashtags have become a quick and easy way to keep all of … [Read more...]
Coors light Canada learned a lesson in viral marketing the hard way. I'm sure you're used to seeing all of the viral marketing campaigns that many companies use to promote their brand/product. Viral marketing can be hugely successful. However here's the thing with viral marketing: you … [Read more...]