We’re back. New Year, new edition of Ask the Expert. Early in my career and even to this day, some of the best advice and guidance I have received came from my peers, mentors and other industry colleagues. Making one of the best resources for a meeting and event planner other industry professionals. Ask the expert is an easy way to get a little help by asking questions. And getting answers from a team of event planning MVPs.
Each and every month we feature and answer some event planning questions provided by you our readers. Our unique group of Industry pros get together to address your queries and issues. And we love sharing our knowledge, resources and recommendations and providing the 411 on all things event planning.
Ask the Expert – Booth Babes
What is a Booth Babe?
This is a very timely question. There has been quite a bit of industry chatter lately about booth babes. You read it right booth babes. Just in the last week that term has come up in three different client meetings. Booth babes is a slang term that is used to describe promotional models. It’s a phrase that is used almost exclusively for woman. Booth babes are paid to pose with products and take pictures with delegates. While dressed in very revealing clothes. Their main job is to be a backdrop to the product and to attract potential male consumers.
Ask the Expert – After Show Strategy
How important is an After-Show Strategy?
In a word, VERY. Just because a trade show is over doesn’t mean you’re done. Considering all the hard work, energy and money it takes to participate in a trade show. It seems counter-intuitive to not have an after-show-strategy. First and foremost, it’s imperative to follow-up on leads within a 48 to 72 hour time-frame. We guarantee the competition is. You don’t want all that money and effort to be for nothing. Prior to heading out to the show put together an action plan. Covering what you want to accomplish once the show is over and it should include reaching out to the show leads. As the saying goes those who hesitate lose out. And you don’t want that to be your trade show tag line.