American Express Meetings and Events recently released their latest and greatest 2014 Global Meetings Forecast. The results come from an all-inclusive, wide-ranging survey that included interviews and discussions with hotel suppliers, meeting planners and buyers, hoteliers, meeting and event facts and figures and additional information gathered from meeting specialists internationally. And the results are in; after a two year period of moderate growth in activity and budgets, American Express Meetings & Events are anticipating “flat or slight declines in meetings spend per organization are expected across all regions heading into 2014.”
If you haven’t already, now is the time to strategize, create budgets and create business objectives and goals. With the holidays a mere blur in our review mirror and with our enthusiasm at an all-time high (hopefully); it’s never a bad thing to arm ourselves with as much industry info as possible. And you won’t be disappointed, the American Express Meetings and Events 2014 Global Meetings Forecast provides exactly that. Equipping us with a snapshot of financial measurements that include meeting and attendance numbers as well as a complete meetings spend.
American Express Meetings and Events 2014 Global Meetings Forecast What It’s All About?
“Heading into 2014, meetings and events will likely continue to remain critical drivers for organizations to align on strategic business objectives and effectively communicate with employees, customers and partners worldwide,” per American Express Meetings and Events Issa Jouaneh. “In an environment where budgets are expected to be challenging and the approval process for meetings will likely continue to be stringent, companies across all regions are re-examining their meetings strategies in order to achieve meeting objectives, increase efficiency and control costs.
“Meeting organizers are also looking to utilize social media tools to create higher quality and more engaging programs that better meet the needs of attendees. The future will be truly exciting for the industry as we redefine the meetings investment and experience management through the incorporation of digital meetings solutions,” added Jouaneh.
Predictions from the American Express Meetings and Events 2014 Global Meetings Forecast
Here is a quick glance at the American Express Meetings and Events 2014 Global Meetings Forecast:
|Survey Highlights: Regional Meetings Professional Predictions|
|Prediction||North America||Europe||Asia Pacific||Central/South America|
|Number of Meetings||+1.5%||0.0%||(-1.2)%||0.0%|
|Number of Attendees per Meeting||+0.6%||(-1.8)%||(-2.4)%||+0.6%|
|Overall Meetings Spend within Organization||0.0%||(-1.8)%||(-3.6)%||(-1.4)%|
|Regional Meeting Demand||+2.3%||+2.4%||+4.0%||+0.6%|
|Top 5 Meetings Destinations||1. Orlando, FL
2. Chicago, IL
3. Las Vegas, NV
4. Atlanta, GA
5. San Diego, CA
4. Hong Kong & Macau
5. Bangkok & Chiang Mai
|1. Brazil/Rio de Janeiro
2. Riviera Maya/ Cancun
3. Cusco/Macchu Pichu/Lima
4. Cartagena de Indias
5.San Jose, Costa Rica
*Photo and table courtesy of American Express Meetings & Events
Looking forward, meeting professionals evaluated also pointed out some trends as well as hopes for the industry in 2014. And they include optimizing group fare costs, challenging meeting support, improved usage of mobile apps and social media and budgets influence locally and regionally.
American Express Meetings and Events has well over forty years of experience in more than fifty countries, managing events and meetings world-wide. A division of American Express Global Business Travel, they work with clients to provide powerful event and meeting experiences. To learn more about American Express Meetings & Events, click here.