Selecting a keynote speaker is an important part of planning a meeting. And while it’s a vital piece of the planning process, it can also be very intimidating. These days’ meetings are all about the subject matter and quality material. Keynote speakers are on board to motivate, encourage and inspire the audience. And while there are a great deal of qualified speakers, the task at hand is all about success or failure.
Nothing can wreck a meeting like booking an unsuitable keynote speaker. And it happens all the time. One of the responsibilities of the speaker is to convey the meaning of the meeting. We look to keynote speakers to communicate knowledge, vision, experience and expertise. And by choosing a keynote speaker that isn’t the right fit will provide exactly the opposite results.
Selecting a Keynote Speaker – Bang!
We all want our meetings to start with a bang. When selecting a keynote speaker we’re faced with a long list of needs and requirements that we try to adhere to. First and foremost it’s imperative that those in the running fit the budget. And then it’s about finding the right knowledgeable professional that is able to energize, captivate and motivate. And ultimately be able to connect with the crowd.
Selecting a Keynote Speaker Tips
Know your crowd. When looking to hire a keynote speaker it’s crucial to understand your crowd. Taking into account the audience framework and demographics is imperative. When tackling the task of matching the speaker and their qualifications to the audience. There are some questions you should ask yourself. Does the speaker fit the budget? Is their presentation, approach and subject matter suitable? Will the presentation enhance the experience of the audience? Is the speaker aware of the organizations objectives, expectations and timing?
Do your research. Understand what you want and do the legwork. Have you heard the key note speak before? Are they really an expert on the subject matter? Get references and be sure to authenticate qualifications, testimonials, recommendations and the speakers’ know-how. It may take a bit of extra time but in the long run it will be well worth it.
Define expectations. Will the keynote fit with your organizations meeting? A good speaker will take their presentation and fuse it with the theme and goals of the meeting. Being crystal clear about what you’re looking for will help to find the right speaker. Ensure you set and provide the purpose and goals of the speech. And to be sure the speaker gets it provide an industry summary. Always, always convey the theme, concept and the organizations expectations.