When it comes to organizing a convention or conference, before the fun begins, a meeting planner has to take a lot into consideration. And before any of the hard work of planning starts, the reason and purpose as well as the objectives and goals for the convention have to be determined. So once that first step has been completed… let the games begin.
When choosing a destination and convention center to hold a convention or conference, meeting planners will spend some time figuring out and balancing the pros and cons starting with location, location, location. No matter the size of the meeting the location is a crucial part of the equation, if the location doesn’t motivate the audience to attend then of course there is no reason for the meeting.
Second Tier Cities and Convention Centers – It’s All About the Second Tier
A meeting planner will spend a good amount of time deciding on the path to take; whether to go with a first tier or second tier city. Of course the ultimate decision is based on many, many factors. Following location; amenities, services, convention center capabilities, square footage, breakout rooms and the like come in to play.
There really isn’t a proper definition out there for “a second tier city” but APEX’s explanation is “Where the airlift, the convention-center space, the number of hotel rooms, and location lend itself to medium-to-small-sized meetings.”
Second Tier Cities and Convention Centers – Roll Out the Pros!
Sometimes a second tier convention city is not considered as desirable or exciting as their counterpart the first tier city. But in fact this point of view couldn’t be further from the truth. It has nothing to do with a number but really does have everything to do with perspective. The term “second tier” doesn’t automatically mean “second class” or even “second best”. Second tier cities and their second tier convention centers and hotels come to the table with a plethora of benefits and pros that can include but are not limited to; more individual attention, “red carpet” care, quality facilities, affordability, upgrades, better networking possibilities, reasonably priced housing, conveniently located and easily assessable. All great pros, that include many elements that any meeting planner contemplates when in the process of laying down their convention blueprint.
Now don’t get me wrong when organizing a convention, a planner has a great deal of things to consider and ultimately decide about. Planning really does includes so many details, details, details, starting with budgets, RFP’s, sponsorship, marketing, checklist/timelines, site visits and that’s just the beginning. And when knee deep in decisions don’t forget, it has been said many a time second tier cities are “Small in size and huge in possibilities”.