If you’re reading this blog then I”m willing to bet that you have an online presence. Nowadays, it seems, we all have accounts on Twitter, Facebook, LinkedIn, Reddit… (you get my gist here). I’m in the event planning business. So naturally the social media accounts that I tend to follow are people that are also in my industry. Then it’s followed by topics or subjects that I’m personally interested in. But, for us to get the proper exposure, we sometimes have to keep our personal life separate from our business life.
What Are Meeting Planners Asking of Their Colleagues Online?
I thought it would be an interesting analysis to actually take an in-depth look at the types of questions my colleagues were asking on the various social media platforms. There are a lot of people, like myself, that will post their blog posts on social media. If done properly it can be a great way to provide colleagues with useful information that, hopefully, they can implement in their own business. And, let”s face it, it’s also a great way to drive traffic to our websites. But as we’ve seen from Google’s updates in 2012 it’s more about engaging the users as opposed to writing about targeted keywords.
Sorry I’m going off on a SEO tangent here – so back to my main thoughts.
Before I started checking out my colleagues on social media, I truly thought that most meeting and event planners would be asking about technology and how they can implement it into their business. Now, don’t get me wrong, there were several post along this lines. But technology wasn’t as top of mind to meeting planners as I thought it would be.
The Top Three Meeting Planner Questions That I Came across Were:
There were a lot of meeting planners asking about venues suggestions. An answer to the question “what are the most important factors when selecting a venue?” what surprised me was location and pricing. Okay I can give the location as a good answer to that question. But pricing? Now, don’t get me wrong, I understand pricing is very important, especially today. But if it is a top factor in how you select a venue then I’m afraid you’re going to be very disappointed with some of the venues you select.
There are many great online databases that will assist a meeting and event planner with selecting a venue (and please promise not to make pricing one of your top priorities). Here are a few that I recommend you check out:
- BizBash – in addition to a great print presence, BizBash offers a great selection of venues and all of the top meeting and convention cities.
- Cvent Supplier Network – Cvent isn’t just for registration purposes anymore. This company has made great strides over the last few years in establishing itself as a great resource for the meetings and convention industry.
- WTTC.com – The Meeting Planner’s Best Resource – is a free national online business directory of resources and contacts for the meetings, incentives, conventions and events industry.
Event Planner Templates
Meeting and event planning templates are a very popular search term that provides a lot of organic traffic to our site. It seems, on social media anyways, that a lot of meeting planners are asking what type of templates are best. Another type, or maybe boilerplate might be a better term, are contract templates (and particularly what type of language planners should include or look for when signing contracts with clients and suppliers).
Here are a few additional resources that we have on our site that deal with event planning templates.
Event Planning Jobs
While I wasn’t surprised that this is a question that event planners are searching for, I was surprised to see how frequently it was being asked. Of course networking, be it through attending events or networking online, is one of the best ways to make contacts with people that can help further your career.
A few resources that may assist you, when searching for event planning jobs, are:
- LinkedIn Jobs
- Meeting Professionals International (MPI)
- Professional Convention Management Association (PCMA)