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Promoting an Event When the Sponsor Becomes the Subject

February 4, 2012 By Andrew Maxwell Leave a Comment

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If you’ve ever orchestrated an event then you understand the importance of promoting an event. After all without promoting an event properly your chances of a successful event diminishes. It’s no secret that the television commercials are one of the most popular components to the Super Bowl. It attracts even those non-football fans as they want to see the latest and greatest television commercials as they are unveiled. We’ve already been treated to some clips for the upcoming 2012 Super Bowl. Let’s just say that retro seems to be the theme here.

TV Commercials-Promoting an Event Super Bowl Style

In the video below, CBS reviews the 2011 Super Bowl commercials. Of course they give their breakdown as to the ones they like and the ones they didn’t like that much. But, as a lot of advertisers are hoping, likability is in the eye of the beholder (or potential purchaser as it were). I’m looking forward to seeing the commercials for this year. If the sneak previews that we have seen are any indication, we’re in for a treat. Now we just have to figure out how we’re going to run to the beer fridge and use the washroom, as we are used to relying on commercial breaks for those activities.

 

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Related posts:

  1. How to Promote an Event-Not!
  2. Donald Trump – Event Promoter?
  3. CNN Learns How to Promote an Event the Hard Way (Comedy Video)
  4. How to Promote an Event, NOT!

Filed Under: Promoting Events Tagged With: promoting an event, Super Bowl, Super Bowl advertising

About Andrew Maxwell

Andrew is an entrepreneur who focuses on customer service and is respected for his attention to detail. His hospitality career began in hotels, working his way through various food and beverage positions. From there he excelled in hotel operations, holding several managerial positions including Senior Operations Manager with Canada's largest hotel.

Andrew's financial acumen and his ability to develop and enhance his companies business strategies helped propel his full service destination management company (DMC) into one of the largest databases of online resources for the meetings and events industry in North America.

He has a well established online presence. By networking on the top social media platforms Andrew has developed a large, organic, following.

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