There is a great deal to consider when thinking about promoting an event. When it comes to event promotion, we want to get the most bang for our buck. To increase your chances of success, start with a plan and arm yourself with a bit of foresight and some social media tools and you are on your way to promoting your event.
First and foremost, know and set your goals. Before you begin, it is important to strategize and set not only your goals, but your approach and line of attack as well. And specifically, what is it you want to accomplish through this “happening”. Envision (what you see) how the ultimate success of the event will turn out. Then you will be able to establish what real tasks and undertakings have to happen to achieve your vision.
Ensure you design an “event” that is effective, interesting and worthy of attendance. Take some time to define the reason(s) you are bringing people together. And as the boy scouts say, be prepared! So research, research, research is the name of the game. Things will definitely change along the way but recognize your target audience and plot things out; you will be able to make adjustments as you go.
Having said all that, there are definitely some times when you do not, I repeat do not want to promote an event. Sometimes the element of surprise is an important part of the event. If you’re ready to chuckle and say if only, have a look at this and be prepared…to laugh!