A blog tour? What the heck is a blog tour, you might ask? Well up until about a week ago I would’ve asked the very same question. Last week a very dear friend and colleague, Nancy Rathlou of GoneWooWoo.com, invited me to join a blog tour. Basically this blog tour is about networking with, and promoting, colleagues that have active blogs. The blogs don’t have to be from the same industry. The purpose is to provide insight as to where each of us gets our inspiration for content and what motivates us to write for our blogs in the first place.
So here are my answers for my blog tour of MasterTheEvent.com
What are your tips for creating meaningful content?
Have you ever attended a training session and there was that one line from the keynote speaker that has stuck with you to this day? Well, years ago I was fortunate enough to take part in a Disney management program. My main take away (that has stuck with me to this day) from that training was one line that Walt Disney himself used to sum up his success: you don’t build it for yourself, you find out what the people want and you build it for them. I try and use that same approach when researching content for my articles. Through networking and reaching out to industry colleagues I determine what information people are hungry for and then I go out and get that information.
How do you use social media to promote your content?
Have you ever connected with an individual on social media and then, bam, he or she starts selling to you right away? That is a total turnoff. I approach social media in the same manner that I do traditional, face-to-face, networking. Social media is all about establishing relationships with like-minded individuals. I feel very strongly that growth should be organic (buying followers is a total waste of money). Like networking, social media is a two-way street. Of course you want to share your content so that people are directed to your blog but you also want to participate in other conversations and offer your thoughts and expertise.
How do you determine what blogs you’re going to write, and why?
At MasterTheEvent.com we have regular production meetings where we talk about relevant topics and then we set an editorial schedule. The topics cover current trends in our industry as well as providing information that people are searching for. Then we work with our SEO team to optimize the posts for search engines, social media, etc.
How do you remain consistent?
I think it’s imperative to have an editorial schedule. Quite often I’ll know weeks ahead of what my topics will be. Being organized is crucial as I need to reach out to third parties for quotes or statistics that need to be included in my article. Without an editorial schedule I would be lost.
How do you know you’re on the right track?
This is where I need thick skin. People have no problem expressing themselves online (trust me). So if anyone feels that my articles are not up to standard, most have no problem letting me know that. I don’t take it personally. Rather, if it’s legitimate, I’ll learn from it and change my ways accordingly. Reviewing analytics also helps. How much time someone spent reading my article, my bounce rate, etc. are all indications of how the piece is performing. But my best measurement is, by far, my industry colleagues.
Next up on the blog tour is Monica Wolyniec of Boomset.com. Boomset offers an all-inclusive suite of apps for the best on-site event management and registration solutions.