Normally when we talk about green, or sustainability, projects we’re referring to organizations within the meetings and events industry. However this blog post is looking at the bigger picture of community sustainability.
Of course with sustainable cities comes green tourism.
New Era Colorado, a grassroots organization devoted to sustainable urban development, has posted the video below regarding community sustainability. In the video they talk about a model for sustainable cities throughout America.
Sustainability Projects Smear Campaign Orchestrated by Corporate Greed
In 2011 the city of Boulder Colorado voted to localize its own power supply (the first city in America to do so). The reason behind this was community sustainability. The community voted to lessen its carbon footprint by eliminating its fossil fuel energy sources and replacing it with renewable energy products.
In Boulder Colorado, Xcel Energy had a monopoly. Xcel spent $1 million on a well orchestrated smear campaign. But a small community sustainability group took action. They were outspent 10 to 1 by Xcel but that did not stop them from orchestrating a grassroots project.
Community Sustainability Can Be Profitable
An independent third-party verified that the sustainability projects in question would be cleaner, cheaper and quicker. So obviously Xcel started to work with these environmental groups, correct?? Well not not so fast. Not one for corporate sustainability, Xcel started another smear campaign and spent even more than the original amount.
If Boulder’s sustainability projects for energy are successful, it will be an example of how a community with local control can achieve sustainable urban development. In the video below see how New Era Colorado is taking on Goliath. And it’s looking like they just might win this fight.
Click here if you’d like to find out more about this grassroot’s David and Goliath campaign to create a landmark model for how communities can take control of their energy future.