I’m sure you’re familiar with the saying “if you build it they will come”. But is that really the case? There have been so many times that I’ve seen people orchestrate what could have been a great event. But the event wasn’t a success because they fell short in the event marketing.
Well, I’m pleased to say that there’s a company to help you promote your event and have it distributed to over 50 events listing sites. We reached out to Richard Green, CEO and founder of evvnt Ltd., and asked him just how his company can help with event marketing.
Master The Event (MTE): Why was evvnt founded?
Richard Green (RG): evvnt was founded to empower the local event organizer to reach a large enough audience to enable them to fill a room. We also wanted to help event publishers grow their proposition and supply them with a premium events service they could sell to their business base. We’ve since seen a huge interest within the Conference, Exhibition and training market.
MTE: Can You briefly describe how your evvnt’s event listing process works?
RG: For the same amount of time it would take you to add your event to Facebook you can submit it to Evvnt. We then broadcast and publish it to 50 event listing sites in one click. This includes; Facebook (Social), associations, local, national, global and targeted sites. Due to the event always being linked to a physical location the marketing impact is very fast and effective.
MTE: Are you seeing customers measuring R.O.I. more than ever?
RG: Yes, we are seeing them measure the effects of evvnt via Google Analytics, evvnt click reporting and tracking traffic back to bookings, ticket sales and demo requests.
MTE: Has there been an event that you’ve serviced that didn’t go as planned, and what did you learn from that?
RG: We serviced a client called Luminar Leisure who ran 52 events across the UK to promote a UKCN app launch – this was an unusual event as we were being measured on App downloads versus customers to venues. We were not sure of the outcome and the content was late getting up, but within 7 days we saw 5000 downloads of the app – surprised even us.
We are still learning what events work well within the platform and we continue to learn.
MTE:. What are some of the biggest challenges you face at evvnt?
RG: Our biggest challenge is producing a service that works simply and effectively for a global and diverse audience – we believe our strength is in our simplicity. Next stages of complexity lie around our aspiration to build exceptional relationships with event publishers worldwide.
MTE: How does evvnt differ from its competitors?
RG: We have not seen many competitors in our space, we believe we differentiate on a number of key points:
- We only do one thing – broadcast and publish events listing information to events sites
- We build relationships with publishers.
- We have more publishers in our technology and still thousands to come – we have the largest database of events listing sites by location and genre.
MTE: How can evvnt be a service to event planners?
RG: Event planners who are looking to fill a room should be submitting their event to evvnt.com the moment they have decided on the date and venue. We provide one of the most cost effective methods to market an event:
- Saves up to 8 hours per event
- Broadcasts and publishes an event on 50 event listing sites
- Site audience over 40m
- Local audience estimated at over 400k
- Up to 25 mobile apps
- Indexing in (Natural search) Google within 3 to 5 days.
- Detailed list of event sites categories
- Click reporting
- View how well it”s indexing in search (Search Report Results)
MTE: What should planners know about working with evvnt that would make both parties’ jobs easier?
RG: This one’s simple – If any event planner worldwide is adding their event onto an events listing site – STOP, come to evvnt. We know listing sites work so we simply amplify the method 50 times.