EIBTM, The European Incentive, Business Travel & Meetings Exhibition, was just held in Barcelona Spain November 19th-23rd. And in this follow-up to EIBTM is Just Around the Corner, we’re happy to say that this year the show experienced an increase in attendance. The show felt a boost when it came to pre-scheduled appointments. With a whopping 65,000 appointments that were reserved prior to the show made for some very pleased exhibitors. This year the show felt a surge in trade visitor turnout up 7.7%, with 40% of those being fresh attendees. And with such outstanding numbers rumor has it the show was an upbeat and dynamic happening,
EIBTM is Looking Good!
Along with some great numbers, this year ETIBM was sporting a fresh look and feel. With the new show plans and advantages executed as well as all the work and energy put into increasing trade visitor numbers and capturing suitable hosted buyers, helped to improve the positivity and enthusiasm on the floor.
And per the Senior Exhibition Director of Reed Travel Exhibitions, Graeme Barnett, “We really hope that all of the new initiatives we implemented this year, and the effort put in to securing a quality-driven Hosted Buyer program and increase in trade visitors, helped contribute to the great sense of revived optimism across the show floor.” Stating that they received encouraging reaction from both buyers and exhibitors regarding the networking space and floor design. Mr. Barnett said “By the end of the show we had already re-booked more than 35 percent of the floor for 2014,”
EIBTM by the Numbers
If you are wondering about face to face meetings and whether the industry is indeed turning around and on an upturn, then look no further. Have a look at some of this year’s EIBTM numbers:
Participants – The Show brought together more than 15,000 MICE industry professionals with over 3,100 exhibitors.
Pre-booked Innovation Zone – Providing guided tours for host buyers had interest that surpassed the three day cap of 500.
Hosted Buyer Program – Concentrating on excellence including participants from at least seventy countries consisting of Germany, Poland, Italy, France, United Kingdom, Asia, Brazil, Africa, India and the US.
Market Focus Sessions – Over 600 buyers were brought together with confirmed business. And over 7,700 destination presentation places were booked by hosted buyers, with 138 exhibitors prior to the show.
And with streamed sessions, an extended live program, first rate education and new initiatives EIBTM was the place to be this past November 19th to 23rd.
All and all I think everyone would agree that with increased numbers and attendance, improved interest and enthusiasm and enhanced programs and sessions, EIBTM was a very successful experience. So mark your calendars, next year EIBTM will be held November 18th to 20th in Barcelona, Spain.