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Crowd Sourcing: a Unique Way to Promote an Event.

November 23, 2012 By Andrew Maxwell Leave a Comment

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photo by cooltownstudios.com

Who do you turn to when you have to promote an event? As many event planners know, there are many steps to planning and executing an event. First the event itself has to be exciting enough that it will generate interest. Then the organizer has to make sure that the event is well attended. That”s where promoting an event comes in.

Using Crowd Sourcing to Promote an Event.

Many of you have probably heard the term crowd sourcing before. If you haven’t, crowd sourcing is a term used for the practice of obtaining ideas or services by soliciting contributions from a large group of people. The idea is that you would turn to a community (usually online) for ideas rather than from traditional sources such as employees or suppliers.

Crowd Sourcing Can Be Quite Effective. It Can Also Be Very Risky.

Crowd sourcing is effective when it catches on and turns promoting your event into a viral campaign. It can also be risky in that if there is little interest from the crowd that you have approached.

Recently the Canadian Tourism Commission (CTC) undertook a unique way to promoting an event. Well, I guess we could call it an event. Their job was to promote Canada. Rather than use the traditional means such as hiring an ad agency, developing a series of high-level commercials and buying media time, the CTC decided to turn to the crowd that they were in fact promoting; Canadians.

Via crowd sourcing, the CTC asked Canadians to describe, in their own words/video, what they liked about their country. They received over 65 hours of content.

The video below is a compilation of the crowd sourcing videos that were submitted. Talk about a unique way to approach crowd sourcing for promoting an event.

 

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Related posts:

  1. How to Use Event Hashtags to Engage Attendees
  2. CNN Learns How to Promote an Event the Hard Way (Comedy Video)
  3. 3 Ways to Promote an Event for Free
  4. 3 Tips On Creating A Facebook Page For Your Event Planning Company

Filed Under: Promoting Events Tagged With: Canadian Tourism Commission, Crowdsourcing, eventprofs, meetingprofs, promote an event, promoting an event

About Andrew Maxwell

Andrew is an entrepreneur who focuses on customer service and is respected for his attention to detail. His hospitality career began in hotels, working his way through various food and beverage positions. From there he excelled in hotel operations, holding several managerial positions including Senior Operations Manager with Canada's largest hotel.

Andrew's financial acumen and his ability to develop and enhance his companies business strategies helped propel his full service destination management company (DMC) into one of the largest databases of online resources for the meetings and events industry in North America.

He has a well established online presence. By networking on the top social media platforms Andrew has developed a large, organic, following.

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