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When all of the planning is complete, you'll now need to promote your event. How to promote your event depends on the type of event itself. Here you'll discover information, tips and what channels to promote a successful event.

Doing Trade Show Giveaways the Right Way

December 9, 2014 By Randy Markus 1 Comment

trade show giveaway essentials

When it comes to trade show giveaways gone are the days when you’d show up with a boatload of pens and be good to go. Everywhere you’d look it would be pens, pens, pens. Times have definitely changed and while there’s nothing’s wrong with a good writing utensil. The role of trade show … [Read more...]

Filed Under: Promoting Events, Tools & Resources Tagged With: convention, exhibition, expo, meetings, promo, promotional products, trade show, tradeshow

This Tourism Promotion Uses Reverse Psychology to Attract Tourists

December 5, 2014 By Andrew Maxwell 1 Comment

a young man arguing with a Thai police officer in I hate Thailand tourism promotion.

Usually tourism promotion uses positive words and images. After all, tourism marketing is about highlighting the positive aspects of a location. The last thing you want to do is to draw attention to the bad things that can keep tourists away. So I was a bit surprised when I saw the … [Read more...]

Filed Under: Promoting Events, Videos Tagged With: I hate Thailand, promote, promote an event, tourism Authority of Thailand, tourism marketing, tourism promotion

Top Tweets on Green Meetings

November 14, 2014 By Andrew Maxwell Leave a Comment

a man standing in a circle of chairs outdoors, referencing green meetings

In celebration of National Recycling Week (November 10-16, 2014) we thought we would focus on green meetings and, in particular, the meetings and events industry's sustainability efforts. While many companies have not achieved their goals of environmental sustainability, it is nice to … [Read more...]

Filed Under: Planning A Conference, Promoting Events, Tools & Resources Tagged With: convention center, environmental sustainability, Green meeting, Green meetings, Leeds certified, national recycling week, Sustainability

How to Use Event Hashtags to Engage Attendees

October 3, 2014 By Andrew Maxwell 2 Comments

a # sign referencing event hashtags

In the meetings and events industry communicating with attendees can be frustrating. A meeting planner often needs to communicate program changes, room changes etc. So it's vital that a communications process is in place. Event hashtags have become a quick and easy way to keep all of … [Read more...]

Filed Under: Promoting Events, Tools & Resources Tagged With: event hashtags, event planning tips, eventprofs, meeting planner, meeting planning, meetingprofs, planning an event, promote an event, promoting an event

From the How Not to Promote an Event Department

August 20, 2014 By Andrew Maxwell 3 Comments

a wrong way sign referencing how not to promote an event

Coors light Canada learned a lesson in viral marketing the hard way. I'm sure you're used to seeing all of the viral marketing campaigns that many companies use to promote their brand/product. Viral marketing can be hugely successful. However here's the thing with viral marketing: you … [Read more...]

Filed Under: Promoting Events Tagged With: event promotion, events, promote an event, promoting an event, promotion

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