If you’ve ever attended a tradeshow as an exhibitor then you know that the costs can add up quickly. Often, in the meetings and events industry, the exhibitors are small businesses and don’t have the luxury of bringing a team along. A pop up banner adds a professional touch to a trade show booth and it travels well (most will fit in the overhead compartment on an airplane). Retractable banners also don’t take a lot of setup time – an added bonus when there’s only one or two exhibitors traveling.
The Benefits of Using Pop Up Banners
Trade shows were an important marketing component when my company launched an online directory a few years back. It was an ideal way for us to reach both the users as well as the vendors that we were hoping to attract. It didn’t take us long to realize that if we were going to take tradeshows seriously then we needed to kick our tradeshow booth’s display up a notch. Being a small company we didn’t have a lot of extra money to spend.
That’s where retractable, pop up banners came in.
As the main focus of our product was an online database, we needed to have a few laptops in our tradeshow booth. But we also wanted to make the booth display presentable and not just a 6 foot table draped and skirted. So we purchased a couple of pop up banner displays. Not only did it give the attendees a quick overview as to what our booth was all about, it also added a professional look to our product.
Most retractable banner stands also enable you to switch banners quickly. It’s a great way to offer a variety without blowing the budget.
You’ll also want to read:
- It’s about the Best Trade Show Booth Ever!
- Trade Show Displays: Which Type Is Right for You
- Beyond the Trade Show Booth Design