A Christmas miracle, virtual and otherwise happened recently in the land of WestJet. WestJet, based in Calgary, Canada’s second largest airline took it upon themselves to perform not only a Christmas miracle but a branding one as well earlier this month.
In the video, WestJet had a virtual Santa appear on a huge screen as passengers at Hamilton and Toronto airports passed through the boarding gates. Santa asked passengers what they wanted for Christmas this year. And as the passengers, adults and kids equally, shared their Christmas gift wishes WestJet employees out of sight secretly took notes.
A Christmas Miracle from the Start!
Once those planes were in the air, the employees raced like the Santa’s elves they were to get all the shopping and wrapping done in time. So when the planes landed in Calgary a mere four hours, give or take, later passengers were surprised in the best kind of way. As they made their way to the baggage carousel area cries of “no way” were heard and an emotional tear or two were seen. Because with their luggage they found big blue boxes each identified with a passengers name. As while they were in the air WestJet “elves” had fulfilled each and every Christmas gift wish from a big screen TV to yep those always requested socks and underwear. This WestJet Christmas miracle turned this flying experience into a magic, fairy-tale like moment.
A Christmas Miracle Just in Time!
The video went viral and everyone was talking about it, but I guess that’s the point right. Now before we go all scrooge like and write it off to a PR stunt, WestJet with the help of over 150 employees and so much more, was able to pull off a Christmas miracle and an advertising dream all at once. With well over fifteen million views, let’s be honest you really can’t buy this kind of awareness and attention.
So whether you fall into the scrooge-like category or your all oohs and ayes take a moment to enjoy this Christmas miracle.
Wishing everyone a very Merry Christmas and the best New Year ever!